Gallant Wins ZIFA Brand Design Battle, Reimagines Face of Zimbabwean Football

After weeks of intense competition and vibrant creative expression, the Zimbabwe Football Association (ZIFA) has officially announced the winner of its inaugural Brand Design Battle: local design house Gallant.

The competition, launched to revamp and reimagine ZIFA’s brand identity, drew dozens of entries from across the country, with designers vying to capture the essence, pride, and future of Zimbabwean football. Gallant’s submission was ultimately selected for its bold aesthetic, cultural relevance, and innovative vision.

“Gallant’s design stood out for its ability to merge tradition with modernity, and for evoking the spirit of the game that unites our nation,” ZIFA officials said in a statement Monday. “It reflects where we’ve come from and where we’re heading as Zimbabwean football undergoes a major transformation.”

The competition, launched earlier this year under the banner ZIFA Brand Design Battle, was part of a broader initiative to rebrand the national association as it seeks to re-engage the public and redefine its image both locally and internationally.

The winning design will form the basis of ZIFA’s new visual identity, appearing on official documents, kits, promotional materials, and digital platforms.

Gallant expressed gratitude for the recognition, calling it a “milestone moment” in their creative journey. “We are deeply honored to contribute to something so meaningful to millions of Zimbabweans. Football is more than a game here — it’s a part of our national identity,” the studio said.

ZIFA also extended appreciation to all participating creatives. “This was not just a design competition — it was a celebration of Zimbabwean talent. The quality of submissions we received was outstanding, and we commend everyone who took part,” the association said.

The rebrand comes as ZIFA prepares for upcoming continental tournaments and seeks to rebuild credibility following past administrative challenges.

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